Approach

Consult

We officially begin the branding process with a creative kick-off and site visit. For this meeting, the Oxford Creative team will travel to Miami to meet and get to know the Turnberry team. Our Art Director will lead you in a branding exercise as well as review our extensive list of discovery questions so that we can learn more about your vision for Seagate Hotel & Beach Club. 

Research 

We will then begin collecting information and inspiration to begin crafting your story and setting the creative direction. Mood board creation is next. During your mood board presentation, we will review with you a curated collection of images, fonts, and colors to help you envision what your brand will become. The mood board ensures we are on the same page before we formally begin designing your brand. 

Design 

We then reveal your two design options during the Brand Presentation. 

Refine 

We gather your feedback, and adjust until we have a product you love. If needed, your proposal allows for two additional rounds of revisions. 

Deliver 

Your brand and guidelines are then packaged and delivered, setting our designs into motion and ensuring your vision becomes a reality. 

Brand Identity

Brand Design

Web Design

Social Media

Content Creation

Collateral Design

Photography

Art Direction

E-Commerce

Copywritting